Deliver Customer Data Privacy and Compliance by Unifying Identity
- The Radiant Team
- January 12, 2022
- 3 MIN READ
Managing your customer identities online is an increasingly complex issue. Your organization wants to maintain as much information as it can about its customers, so it can deliver the best user experience, offer smarter support, develop better products, target marketing, and—let’s face it—cross-sell and upsell. But you also have a serious responsibility to keep their data secure.
Customers expect a certain amount of privacy. Many are becoming reluctant to give up certain information, and rightly so, since millions of consumers have been burned by high-profile data breaches such as Equifax, Yahoo, and Facebook. While a data breach can tarnish a company’s reputation and result in lost revenue, the stakes are equally high for customers. Identity theft, where the criminal commits fraud using the customer’s name and other data, can lead to expensive legal issues and ruined credit.
This increase in large-scale data breaches has led to much stricter data privacy laws. The first regulatory shot fired was the European Union (EU)’s General Data Protection Regulation (GDPR) of 2016. GDPR applies to companies located in the EU, as well as any organization processing the data of someone in the EU, no matter where it’s located. The goal is to give EU citizens more control over their personal data, and ensure that their data is protected. Many other laws around the world have been modeled after GDPR, including the California Consumer Privacy Act of 2018 (CCPA). CCPA protects the privacy rights of California residents, giving consumers more control over what personal information is collected and how it’s used.
These and other data privacy laws around the world are the trend, not an exception. In order to stay in compliance and protect your users, your organization needs a solution that delivers security, easy information collection and retrieval, and compliance with regulations. Not a simple task for most organizations!
Create Global Profiles Across All Sources To Ensure Privacy Compliance—No Hard-Coding Needed
Ideally, you’d have easy access to all the user data from across disparate IAM and other tools. But each attribute also needs to remain in its existing store, servicing the needs of the applications that rely on it. After all, these systems aren’t built to easily aggregate across disparate user profiles, stored in many places across diverse formats. Combining all these to get a rich global profile for all your users sounds like a no-brainer, but it’s a daunting task on the backend.
Or you could skip all the hard-coding and unify identity across all your diverse stores to build global user profiles. So you have an always-current source of the richest possible user information to ensure regulatory compliance, along with a world of other key initiatives, from access management to Zero Trust. The original sources remain authoritative for their attributes and any changes on the backend are automatically synced into RadiantOne Intelligent Identity Data Platform, so you’re always operating with the latest data. Here’s how it’s done:
- RadiantOne abstracts your identity data into the platform, maintaining its context, structure, and existing relationships.
- By combining all the attributes from across all your sources into global profiles, we give you a 360-degree view of each and every user.
- From there, it’s easy to create diverse views of some or all of your users, where each consuming application gets only what they need, exactly how they need it.
Being able to create these targeted views of user information is invaluable for regulatory compliance. With GDPR and CCPA, for example, customers can request you delete all the information you have on them. Because RadiantOne unifies identities across your entire infrastructure, the platform immediately identifies where all the personally identifiable information (PII) is located across every backend source, then can eliminate all that information in one single step. So you can view and keep your data up-to-date, and verify removal from all your systems to demonstrate regulatory compliance to the customer and other entities.
With RadiantOne, it’s easy to move your information infrastructure forward, while staying in compliance with current and future privacy regulations. Ready to learn more? Contact us today to see how Radiant Logic’s customer identity solutions can help your organization provide a better customer experience and meet privacy compliance regulations.
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