Case Study: Cruise Ship Industry
Digital Transformation Initiative Enables Major Revenue Increase for Cruise Ship Company
A leading cruise line laid out an ambitious goal in their annual report: they planned to increase revenue by 15%. The plan was to sell add-on services to existing reservations. Rolling out this level of personalized up-sell opportunities demanded that extensive information about customer preferences be available during the booking experience, during guests’ time on ship, and afterwards, as clients plan their next trip.