Case Study: Cruise Ship Industry

Digital Transformation Initiative Enables Major Revenue Increase for Cruise Ship Company

A leading cruise line laid out an ambitious goal in their annual report: they planned to increase revenue by 15%. The plan was to sell add-on services to existing reservations. Rolling out this level of personalized up-sell opportunities demanded that extensive information about customer preferences be available during the booking experience, during guests’ time on ship, and afterwards, as clients plan their next trip.

Download

Cruise Ship