Report: Building a Compelling Customer IAM Foundation
Building a Compelling Customer IAM Foundation
Authors: Gary Rowe and Doug Simmons of TechVision Research
A strong Identity and Access Management (IAM) foundation is a prerequisite for any successful customer engagement program. CIAM is often the first “touch point” an organization has with a prospect, and is an ongoing reflection of a brand. Get CIAM right and you will attract customers, drive revenue and represent your organization in the best light; get it wrong and your business will suffer.
The challenge is that virtually every large organization has customer data dispersed widely across many databases and applications – and this data is often not easily discoverable. So, the key to meaningful customer engagement starts with integrating disparate data, systems and services in real time.
In this report, the analysts at TechVision Research lay out a foundation for enterprises looking to build an IAM foundation to support the engagement of customers, prospective customers and external stakeholders in the context of business goals. The second half of the report deep dives into the identity integration challenges behind a CIAM deployment, and how to solve them using a federated identity and directory service, including real-life use cases.
Download this complimentary report to take the first steps towards your CIAM strategy.