Get Your Identity Data Right to Deliver the Best CIAM
- The Radiant Team
- April 27, 2022
- 4 MIN READ
Identity management starts with user profiles containing current and accurate information about all your users, from employees and contractors to partners, prospects, and your all-important customers. This isn’t a major challenge for small organizations with a few employees and a handful of customers. Any changes that need to be made can be done quickly, since there aren’t many to make. But for larger organizations, with thousands to tens of thousands of internal users, and tens or hundreds of thousands of customers, (or even 50 million+ users!!!) it’s very important—and significantly more complex!
Case in point: the same user name across different data repositories could refer to one single user—or it could refer to completely different people. To keep your systems secure, it’s essential to be able to discern same-users from separate-users. This is a challenge seen often within organizations facing the issue of identity sprawl.
How can you keep them straight, disambiguating identifiers to make sure you’re correlating the right users together when they’re actually representing the same person or entity, and not connecting users who have the same name but are actually a different person?
We have a solution to manage this situation for your organization. By deploying the RadiantOne Intelligent Identity Data Platform, you can use our powerful logic engine to help you understand all the places that your customer identity data exists—and which pieces of data refer to which user, even if people share the same name or a user is known by (many!) different names. Using this technology, you can choose which pieces of the identity to use to correlate users, so that you don’t join the wrong identities together. This streamlines identity management for internal users and speeds and enriches Customer Identity and Access Management (CIAM) deployments, by enabling enterprises to truly know their customers, across multiple diverse platforms.
Unify Identity Across Diverse Sources (No Hard-Coding Needed!)
Begin by connecting to all your disparate identity sources across different systems. With RadiantOne, it’s not necessary to move everyone into the same directory or database. In fact, there’s no need to change or replace the data stores you already have. After all, your legacy systems represent a tremendous investment of resources, filled with exactly the rich data that can drive your newest, most high profile initiatives, from digital transformation to Zero Trust—but only if you can get to it!
With data stored across different formats, with different schemas, and different identifiers, gaining a global view of all your users and their attributes has long been an expensive hassle. Hard-coding brittle connections is a slow process that can’t keep up with the pace of business. With our identity unification platform, it’s easy to federate your existing identity sources and legacy platforms instead, so you can tap all the richness of your existing attribute sources, while adding much-needed agility and efficiency.
RadiantOne helps you join identity information together to build a 360-degree view of each user, so you can see everywhere your customer interacts with your organization. Keeping your user’s data up-to-date across all these platforms, and making that information securely available wherever it’s needed, is key to enhancing the customer experience.
Eliminate the Latency of Workarounds
Using workarounds to connect all data is a traditional solution. However, there have always been issues with this type of temporary band-aid. Workarounds are resource-intensive, fragile, prone to breaking, and need to be redone for every legacy system. Connecting disparate systems adds a tremendous amount of latency to the system. Customers will end up waiting—and waiting, and waiting—for your system to process their requests and connect them with the business segments they need.
For example, if you’re an insurance company and the customer already has auto insurance with you and now wants to get homeowner’s insurance, those systems could very well be different because your company purchased a car insurance provider, then added a separate homeowner’s insurance provider later. Connecting these completely separate systems, each with its own naming conventions can be a long and inflexible process that leads to gaps in what you can offer. So your customer may not be happy, or worse, leave and go someplace else.
This is a challenge seen often by older brick and mortar companies who have to compete with digital-first enterprises. Digital transformation has to happen fast for them to keep up, despite their technical debt and the lack of resources (this is a very specialized talent pool!) for getting these projects done.
The RadiantOne platform lays the foundation for CIAM success by pre-correlating user information and joining profiles across the different systems into a single source of customer truth. This not only speeds up the process of deployment, it also builds context within your system, giving you a comprehensive record of each customer’s relationships with your enterprise. So you can link together a user’s auto policy with the life insurance information they discussed with a sales associate, without having to separately search across several different platforms. It’s all in one unified platform now, so you’re much better equipped to offer excellent, relevant service and deliver a better customer experience.
With CIAM, the stakes are high. If you get it right, you’ll attract customers and drive revenue, while positively representing your organization. Get it wrong and your business and image will suffer. Customers may go elsewhere. These trends are forcing many organizations to rethink their CIAM strategies.
We’re happy to help you with your CIAM strategy and keeping your customer profiles correlated, correct, and complete. Contact us today.
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