Identity Correlation

What is Identity Correlation?

Identity Correlation establishes the connection between two or more identities that represent the same physical person. The process to identify accounts that represent the same physical person is identity correlation (you may also hear linking, matching, deduplicating, reconciling… you get the picture). This can be as simple as using a unique value, but often requires more complex matching logic involving transforming attribute values and evaluating cascading matching rules based on multiple attributes.

What problems does Identity Correlation solve?

Large enterprises have many data silos that contain profile information about identities. Oftentimes, there isn’t a single identifier across silos to link overlapping users. Once the overlapping identities are correlated, the accounts can be joined to create a complete global profile for each. The RadiantOne platform performs identity correlation and the distributed joins needed to create a global, unique reference list of identities with complete profiles.

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