CIAM: Integrating Customer Data and Identity to Drive Better Experience and Smarter Security
Deliver tailored user experience and better security by combining RadiantOne’s identity data virtualization and integration with SAP Customer Data Cloud’s (formerly Gigya’s) progressive profiling and marketing automation.
The current digital transformation in identity and access management (IAM) is characterized by a shift in the way large companies handle secure, outside-in access management and customer experience. This move is being driven by a number of factors, among them a growing demand from customers for more personalized and trustworthy experiences, combined with an imperative for better access control, security, and privacy.
But to take full advantage of the identity information they have for each customer—without compromising security—companies have to deal with some daunting challenges, including increased complexity in the technology stack, and the fact that consumer data is spread across a broad range of offline and internal systems, along with public-facing marketing, sales and service applications, many of which are cloud-based.
This important webinar features special guest Doug Simmons, Managing Director and Principal Consulting Analyst with TechVision Research. We discuss the promise and the challenges of the digital transformation and the importance of creating a 360-degree view for every customer to enable the secure and tailored customer-facing services that will drive business growth.
We’ll explore a real-world use case in which a company deployed SAP Customer Data Cloud (formerly Gigya) and leveraged RadiantOne’s identity and data integration layer to deliver a complete and secure customer experience fully utilizing SAP/Gigya’s hallmark progressive profiling capability.
Date: Thursday, September 17, 2020
Speakers: Doug Simmons, Managing Director and Principal Consulting Analyst with TechVision and Wade Ellery, Senior Solutions Architect with Radiant Logic