RadiantOne FID and CIAM: Delivering Security and Tailored Customer Experience by Virtualizing and Integrating Identity Data
The digital transformation describes a shift in the way large companies handle customer experience as they move from customer anonymity to its opposite: an identity-focused, tailored approach to each individual customer.
This move is being driven by a number of factors, among them:
- Growing demand from customers for more personalized and trustworthy experiences
- An imperative for better access control, security and privacy
But to take full advantage of the identity information they have for each user—without compromising security—companies have to deal with some daunting challenges, including increased complexity in the technology stack, and the fact that consumer data is spread across a broad range of offline and internal systems, along with public-facing marketing, sales and service applications, many of which are cloud-based.
This webinar features Lisa Grady of Radiant Logic discussing the promise and the challenges of the digital transformation and the importance of creating a 360-degree view of the customer to enable the tailored, customer-facing services that will drive business growth.
Then you’ll learn how our federated identity service, RadiantOne FID, creates a virtualized identity hub in which all a user’s information has been integrated and rationalized from across diverse identity data stores. And using real-world examples, we’ll illustrate how RadiantOne helps provide the 360-degree view of the customer that is the key to successfully navigating the digital transformation.
Date: Thursday, June 20, 2019