These are exciting times. Even with all today’s uncertainty, we can celebrate the rise of these key innovations:

• From the data center to the cloud, virtualization is making a positive and productive difference across the IT infrastructure.
• Whether it’s for our business or personal selves, social networking is becoming an indispensible part of our lives.

Now, we’ve been advocates of virtualization since we began—in fact, it’s why we’re in business. But what does virtualization have to do with social networking? In a word—everything.

Two Great Tastes That Taste Great Together
Behind every social graph are people and their relationships—the same people and relationships you have captured in your directories and databases. You just need a way to free that information from its silos, to connect it contextually. Enter identity and context virtualization, the smart engine that will propel your enterprise social networking initiatives.

As we see from social media sites such as Facebook and LinkedIn, when people begin to disclose preferences and affiliations, we can use the idea of groups—of the social graph—to serve them with more precisely targeted applications and services. This was also the idea behind securing your IT infrastructure, as well as profile management and customized service delivery. At the enterprise level, however, it’ts been difficult to deliver the attributes needed to drive such fine-grained customization.

The Killer App Lurking in Your Data Silos
But if you virtualize those identities, exposing and enabling them in a very flexible way, you can tap into all the valuable information that resides in and across your data silos. This opens up a whole new world, where more precise, contextually-driven information is instantly accessible in any views you need, sorted by any applicable preference.

So the lessons we learn from Facebook, LinkedIn, and Twitter can also empower the enterprise, giving your business new ways to enable more personalized products and services for all your stakeholders, inside the firewall and beyond.

Identity and Context Virtualization in Action:

• Scaling up at the Department of Defense: We’re very proud to have the Department of Defense using our Identity and Context Virtualization Server for its Joint Enterprise Directory Services, serving 10 million+ users across all branches of the military.
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• Evolving your Portal without breaking the bank: Check out our latest solution summary, Top Ten Ways to Get More From Your SiteMinder Deployment, and don’t miss our fast-approaching SiteMinder webinar featuring Andras Cser of Forrester Research and Todd Clayton of Coreblox, happening at 11 AM Pacific on February 25.
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• Putting a face(book) on your existing data: Check back with us this summer to see how you can turn your existing data sources into a context-based collaboration engine, creating new opportunities for enterprise customization and communication.

Like I said above—these are exciting times, and we can’t wait to show you where we’re headed. Stay tuned!

Sincerely,

Michel Prompt,
CEO of Radiant Logic, Inc